Amir Rice Mills (Pvt) Ltd. is a world renowned Manufacturer & Exporter of Basmati and Non Basmati Rice in Pakistan. Amir Rice Mills (Pvt) Ltd is an USFDA approved company having ISO 9001:2015, ISO 22000:2018, HACCP, GMP, HALAL, KOSHER & FSSAI certifications as well in basmati rice production and supply.
The story of the Amir Rice Mills (Pvt) Ltd. begins with the founder Mian Abdul Rashid and dates all the way back to 1965. It was around that time he bought an ordinary traditional rice husking machine and by 1982 he had expanded by adding new machinery of paddy husking and milling with husk fire type paddy dryers to create what is today known as Amir Rice Mills (Pvt) Ltd.
To achieve this, our team had to be innovative in every aspect of the marketing mix, including positioning, packaging, distribution and communication. This, no doubt, was a costly exercise, but turned out to be the right investment in the longer term. Amir Rice Mills’ per annum export of rice is about Rs.3000 million, exporting to countries such as: Muscat, Kuwait, Bahrain, Dubai, Abu Dhabi, Saudi Arabia, New Zealand, United Kingdom, Australia, France, Canada, Italy, USA and Sweden. Today Amir Rice Mills (Pvt) Ltd brands “Safeena”, Classic 1121″, “Mehak”, “Jhalak”, “Rozana”, “Shahi Tukra”, “Daigi” are internationally recognized brands sold all over North America, Middle East and other markets such as Africa and Europe,
Founder & Chairman
Amir Rice Mills (Pvt) Ltd. history stretches back to 1965, when Mian Abdul Rasheed, founded the company. He held the responsibilities of the company’s chairman and around that time, he purchased a standard conventional rice husking machine. To build what is today known as Amir Rice Mills, he enlarged the company in 1982 by introducing new and innovative technology for rice husking and milling with husk fire-type paddy dryers.
Chief Executive Officer
Although the unsettling clouds would still overshadow us during 2014, we at Amir Rice Mills (Pvt) Ltd are optimistic that we could likewise achieve our set goals if we continue to work with you as a team. So, to our business partners, who are indeed our stakeholders, we pledge to continue to encourage our after-sales services promotional team to be more proactive in their approach by making more frequent market visits to you, as well as conducting more rice seminars throughout the region. Such activities would provide opportunities for us to address your concerns and consider your recommendations as we aim at enhancing our deliverables
Managing Director
“A business is only as good as the people who belong to it, make it grow and share its destiny”
I am privileged to lead a team dedicated to excellence in every grain. With a rich heritage in rice production and a commitment to innovation, our mills stand as beacons of quality and reliability in the industry. Guided by a vision of sustainable agriculture and technological advancement, we strive to optimize every aspect of the rice milling process, from cultivation to packaging. Through strategic partnerships and cutting-edge practices, we ensure that our rice not only meets but exceeds the highest standards of purity, nutrition, and taste. With each harvest, we reaffirm our dedication to nourishing communities and sustaining our planet. Together, we shape the future of rice production, one kernel at a time.
Director International Sales
“Our true mission as a business lies in providing quality in our products, and achieving the satisfaction of our clients internationally.”
I extend a message of global collaboration, vision, and excellence. Our international team’s diverse talents and unwavering dedication have propelled us to remarkable achievements across borders and cultures. Together, we embrace the opportunity to forge meaningful connections, deliver innovative solutions, and exceed the expectations of our global clientele. With a steadfast commitment to integrity, quality, and customer satisfaction, we navigate the complexities of the international market with confidence and purpose. Let us continue to unite our strengths, embrace diversity, and pioneer new pathways to success as we shape the future of our global presence.
Director International Marketing
“Decades of research and Years of development is what constitutes the excellence of Amir Rice Mills (Pvt) Ltd..”
I am honored to convey a message of unity, innovation, and growth. Our team’s dedication to excellence has propelled us to new heights, and I am inspired by the collective effort that drives our success. Together, we embrace the challenge of delivering unparalleled value to our customers while maintaining unwavering integrity and commitment to quality. With a relentless focus on customer satisfaction and market expansion, we stand poised to conquer new frontiers and solidify our position as industry leaders. Let us continue to collaborate, innovate, and exceed expectations as we embark on this journey of shared achievement.
